Perico's Christmas and New Year's greeting

My friend Perico has popped up here before. He's been around awhile. Fred "Perico" Avila has lived in Williams, Arizona his whole life. Since 1935. He served in Korea. When he came back he started painting signs the old school way. Free hand. Perico is one of the friendliest guys you'll ever meet. And he knows his history. Want to know what life used to be like in Williams and northern Arizona? Ask Perico.

Perico works on his holiday greeting on the front windows at the Williams-Grand Canyon News. He's painted the window art at the News for years. And years. And years.

Perico works on his holiday greeting on the front windows at the Williams-Grand Canyon News. He's painted the window art at the News for years. And years. And years.

Perico has painted the holiday greeting on the front windows of the News for quite some time. It's a tradition. In a time when the holidays are way more commercial than Charlie Brown could have ever imagined back in 1965, it makes me happy to see Perico out in the cold hand lettering a simple holiday greeting and wish. 

No computer. No typeface. Just eyeballs and steady-ish hand.

No computer. No typeface. Just eyeballs and steady-ish hand.

So, if there is a take away here it's keep it simple and keep smiling. Slow down. Take your time. And enjoy the holidays. However you can.